I'M

The colour of this lipstick is full thanks to the high concentration of pigments, for an intense and homogeneous release, right from first application. I’M melts perfectly on your lips and makes them soft, bright and well-defined. Lightweight and flawless on the lips, with the comfort you’ve always looked for.

Dermatologist tested

Paraben free

Made in Italy

The innovative Gelified System guarantees an intense colour release. Its new generation formula contains Softening OiIs and Waxes and it guarantees a perfect application, creating a creamy film that holds very well on the lips. The Bright Polymers give an extremely luminous finish. 

The ingredients list is constantly updated. However, please refer to the formula stated on the products packaging.POLYBUTENE, HYDROGENATED POLYISOBUTENE, OCTYLDODECANOL, POLYETHYLENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, HYDROGENATED POLY(C6-14 OLEFIN), CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), SYNTHETIC WAX, STEARALKONIUM BENTONITE, DICALCIUM PHOSPHATE, PROPYLENE CARBONATE, AROMA (FLAVOR), PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE(+/-) MAY CONTAIN:CALCIUM ALUMINUM BOROSILICATE, CALCIUM SODIUM BOROSILICATE, SILICA, SYNTHETIC FLUORPHLOGOPITE, CI 77019 MICA, CI 77891 (TITANIUM DIOXIDE), CI 77491, 77492, 77499 (IRON OXIDES), CI 75470 (CARMINE), CI 77163 (BISMUTH OXYCHLORIDE), CI 77861 (TIN OXIDE), CI 15850 (RED 6, RED 6 LAKE, RED 7, RED 7 LAKE), CI 45380 (RED 21, RED 21 LAKE, RED 22 LAKE), CI 45410 (RED 27, RED 27 LAKE, RED 28 LAKE), CI 73360 (RED 30, RED 30 LAKE), CI 16035 (RED 40 LAKE), CI 19140 (YELLOW 5 LAKE), CI 15985 (YELLOW 6 LAKE), CI 47005 (YELLOW 10 LAKE), CI 42090 (BLUE 1 LAKE), CI 45370 (ORANGE 5). Contains carmine as a color additive.

Apply lipstick starting from the central area of the upper lip going towards the corners and then do the same on the lower lip, but start from the corners and go towards the center. For a high definition result, first line lips with True Lips or Made To Last Definition Lips pencils, in a matching color.